Building a Customer Acquisition Strategy That Works in the Field
Attracting and converting new customers consistently is one of the hardest things a direct sales team has to do, and one of the most important. It’s not enough to have strong reps or a solid product. Without a deliberate customer acquisition strategy, even capable teams default to reactive patterns that produce unpredictable results. The teams […]
What to Expect from Face-to-Face Sales Jobs on Day One and Beyond
Most people entering direct sales have heard some version of the pitch: high earning potential, fast advancement, and the ability to build a career on merit rather than tenure. Some of that is accurate. All of it requires context. Face-to-face sales jobs are genuinely rewarding, but they’re also demanding in ways that aren’t always spelled […]